Haleful Hare
Illustration & Packaging
These beverages are designed with fantasy lovers in mind. Each syrup was created to support basic functions like sleep, focus, and help you feel better about feeling unwell. They were crafted to resemble apothecary bottles, making it a collectable item as well as something playful: encouraging mixing your own potions at home.
 |  |  |
|---|
The Making of Untitled
The Challenge
Create a whimsical and collectable bottle design that reimagines functional beverages. This design should be flexible, so that the main illustration and text can be easily adjusted for different flavours.
The Process
Illustrations were done by hand, then scanned in to Adobe Illustrator to be digitized. A wood-cut inspired style illustrations give the design an antique feel, reminicent of potion or alchemy bottles.
The Solution
Three bottles were conceptualized, each with their own illustration: one for sleep, one for focus, and one for getting over a sickness. Each had its own version of the mascot created that responds to the bottle's purpose.
These were translated into print and social media to expand the brand's presence and give a sense of purpose to the designs.
Check out more projects!
