Untitled Gradshow
Event Branding
Untitled reflects the undefined, something full of potential, and free from restrictions. The show branding kept versatility and customizability at the centre of its design. Experimental mark-making techniques and a modified RGB colour palette were used to reference the graduates journey from a traditional to a digital design space. The patterns created were inspired by the graduate’s portfolios, bringing each personality into the show’s branding. The Untitled visual identity was created in collaboration with Fiona Cruickshank.
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The Making of Untitled
The Challenge
Our objective was to gain an understanding of the graduating class and the purpose of the showcase. Develop a visual identity, promotional and web materials, wayfinding, personal IDs, photography and illustration examples to use for the showcase.
The deliverables included:
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Social media graphics
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Name tents
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Personal IDs
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Business Cards
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Graphic Toolbox
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Motion graphics for social and web use
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Wayfinding
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Promotional posters
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Welcome poster
The Concept
Fiona and I worked collaboratively on each deliverable, from inception to execution. First brainstorming separately, then coming together to meld our ideas into a uniform vision.
The following three goals were at the centre of this design:
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Capture the diverse styles and personalities of the graduating class and create a system with versatile elements that can be customized to suit each graduate.
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Incorporate traditional and digital mediums summarize the graduate’s journey.
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Avoid repeating previous or existing grad show designs and ideas
The Context
All the graduates seem to appreciate sans-serif typography over serif, grid-based design, and vibrant colour palettes. We investigated other events and media that used “Untitled”, such as abstract artwork, and took inspiration from there.
The primary audience was the 2024 graduating class themselves. The secondary audience included:
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Industry professionals
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Friends and Family
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Faculty and alumni
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Students
Therefore, the imagery was kept mature, to function well for a networking event.
The Process
Mark making created different textures and patterns, then applied these to silhouettes and grids to create multiple dynamic layouts that worked just as well apart as they did together. The software and tools required to achieve this included:
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Traditional mark-making techniques
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Adobe Photoshop
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Adobe Illustrator
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Adobe Aftereffects
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Adobe InDesign
The Solution
The versatility and the customizability of the project appealed greatly to the graduating class. It was presented to the graduating class, and received second-place in the selection process.
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